VINTZ PLASTICS COMMUNICATIONS STRATEGY AND REBRAND
- Client:
- Vintz Plastics Limited, Kenya
- Service:
- Content production, content writing, Website Design, payment intergration
- Date:
- 2020
- Website:
- vintzplastics.com
Vintz Plastics is a plastics recycling and manufacturing social enterprise with facilities that operate with a 450 tonnes recycling capacity.
As the world moves towards sustainability and the circular economy, we were approached to help Vintz Plastics position themselves in the sector. The brief begun with a rebranding exercise. This was a consultative process inline with the future objectives of the company. The logo was driven by the commitment of the company towards driving innovation in sustainability, restoration of the environment, leading the way in the circular economy, and the 7Rs of recycling.
With the logo approved we implemented a visual system and creative direction to effectively communicate the products and services and provide a better brand image for the company and let it stand out in the plastics and manufacturing sectors.
From there we worked with insights from the client to build forward thinking content for the website that drove interest, awareness and generated leads on their services and products.
